get ready to shake, shimmer and sparkle, america! lululemon athletica inc. announces the launch of ivivva athletica's us online store
VANCOUVER, British Columbia--(BUSINESS WIRE)--
It's time to move and shake, America. For the first time ever — and just
in time for the holiday season - ivivva athletica is headed south of the
Canadian border to dance on a screen near you. lululemon athletica inc.
(NASDAQ: LULU; TSX: LLL) today announced the launch of ivivva
athletica's American online store at ivivva.com. Inspired by movement
and created by lululemon in 2009, ivivva offers dance and athletic
apparel for active girls.
"We heard loud and clear from guests in our US lululemon stores that
young girls across the United States are ready for ivivva," said
Christine Day, CEO, lululemon athletica. "We're thrilled to be
introducing ivivva to our American guests through our wonderful online
store. The vibrant colors, technical features and special edition
sparkle product of the Winter 2011 collection, as well as the cool
features on the new site, will keep girls dancing, jumping, flying and
moving during the holiday season and throughout the year."
The robust product assortment on ivivva.com consists of sport bras,
tanks, leotards, jackets, shorts, crops, pants, skirts and accessories.
Plus, the new Winter 2011 collection features a selection of products
that are bedazzled or have sparkle woven into the knit. From headbands
to legwarmers, guests will glitter and twinkle from head to toe!
Designed with the guest in mind, the online store offers a shopping
experience that emulates a visit to an ivivva store. Features such as
individual item description pages, fabrics and features knowledge, and
visually rich images help guests to make informed purchasing decisions.
The site offers complimentary ground shipping and the option to bring
online purchases to any lululemon location for complimentary hemming.
Additionally, ivivva.com will host a "help us design" section where
guests can email their feedback directly to ivivva designers, and a blog
that will feature inspirational content for dancers and athletes.
ivivva athletica was created based on extensive feedback from guests who
wanted athletic garments for a younger age group using the same
signature fabrics, technical design features and exciting colors for
which lululemon is known. ivivva products are designed for athletic
pursuits such as dance and gymnastics, as well as for all-day
versatility. For more information, visit www.ivivva.com.
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic
apparel company that creates components for people to live longer,
healthier and more fun lives. By producing products that help keep
people active and stress free, lululemon believes that the world will be
a better place. Setting the bar in technical fabrics and functional
designs, lululemon works with yogis and athletes in local communities
for continuous research and product feedback. For more information,
Joseph Teklits/Jean Fontana,
Source: lululemon athletica inc.
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